A - each district should
give you approximately 1,500 leads per year. B - divide this by your
conversion rate of lead to sale. C - times this by your average
order value and you can see how valuable this information
is. Compare this to the cost of traditional methods
of advertising such as Newspapers or Yellow Pages.
Remember with Planning Digest -
YOU CAN MEASURE IT - THEREFORE YOU CAN
MANAGE IT!
put the power of planning information behind your business.
And watch it grow.
You may be thinking -“We can produce
this information ourselves”.
You are absolutely right - you can. But consider this. To
collect, collate and produce this information in a useable
format for 4 districts, takes approximately 8 days per month.
That is 96 days a year. How much is 96 days worth to you?
“But if all my competitors have
the same information it must dilute its value”.
Again, you are absolutely right. But to ensure value for money
to our subscribers we restrict subscriptions. For any district
councils we only accept 3 subscribers in any similar business
category (i.e. Double Glazing).
“Why do you do this”
Because we all know that most people get 3 quotes. Therefore
at a 1:3 conversion ratio, all our subscribers in each business
category will win and therefore re-subscribe next year.
Then it’s WIN/WIN for both of us.
THERE ARE ONLY 2 REASONS WHY IT DOES’NT
WORK - YOU DON’T BUY IT! or - YOU DON’T USE IT!
PLANNING DIGEST COMES IN A FORMAT TO
SUIT YOUR NEEDS
Planning Digest comes with
self adhesive mailing labels and/or a database file for
easy mail merging and filtering.
A printed report of each district you order
along with mailing labels addressed to each applicant
personally ready for you to use.
Published twice monthly.
Why Use Direct Mail?
Direct mail is the second largest
and fastest growing form of marketing in the UK.
Unlike advertising , direct mail
allows you to keep your special offers away from
the eyes of your competitors.
You can speak personally to your
prospective customer.
You can vary your offers –
experiment.
You can even decide on which day
your letter is received.
You can accurately monitor your
results.
The Bigger Picture
650,000 planning applications were
made last year in the UK.
Estimated value of the works - £150
billion.
£50 billion
will be spent on domestic projects.
£100 billion
on commercial projects.
Planning Digest gives you access
to each and every one.
What’s In Planning
Digest?
We categorise all projects relevant to subscribers as
follows.
CHANGE OF USE
CONSERVATORIES
EXTENSIONS
HOUSE DEVELOPMENTS
GENERAL COMMERCIAL
LISTED
LOFT CONVERSIONS
SMALL WORKS
Details Given In The
Report
The name and address
of the planning applicant.
The proposal details.
The agents name and address.
The type of project.
The site address.
The planning application number.
The date that the planning application
was made.
Whether it is a detailed or outline
application.
Whether it is a listed building.
Projects are indexed alphabetically
for easy searching to pin point your prospects.
